From Jan, 2020-June, 2021, I was the email marketing specialist for The Institute for Functional Medicine (IFM), a nonprofit whose mission is to ensure the widespread adoption of functional medicine which addresses the root causes of disease and dysfunction to promote optimal health and well-being for all.
I created, managed and optimized end-to-end communications (producing over 30 monthly emails) through content-driven campaigns and lead generation to raise the profile of IFM and meet sales goals for programs and events. I also created emails for all educational programs and cohorts, including the quick adoption of a COVID Task Force with links to webinars and resource materials.
IFM's weekly newsletters generated 50% of their revenue, so it was imperative all assets/links functioned properly, lead subject/text stood out to optimize open rates, and adherence to all browser email criteria was maintained, as not to end up in junk mail or flagged as spam.
IFM's weekly newsletters generated 50% of their revenue, so it was imperative all assets/links functioned properly, lead subject/text stood out to optimize open rates, and adherence to all browser email criteria was maintained, as not to end up in junk mail or flagged as spam.
